Imparo Revenue Audit
Back to site
Revenue Audit · 2 min · Free

Your shop is probably losing $3,000 to $9,000 a month in calls that never become jobs.

Most residential trades shops miss 1 in 4 inbound calls. After-hours, during dispatch, when everyone's on the line. We built this tool to show you — in under two minutes — exactly how much revenue is slipping past your front desk, and what it would take to get it back.

2 min
To complete
6 inputs
You likely know
Free
No obligation
Data used only for your report. Never sold or shared.
01
About your shop
We use this to benchmark against similar trade operations.
$2.5M
$500K$15M
10 people
260
02
Your phones
The single biggest lever. If you're unsure, use your gut — you can refine later.
100 calls/week
20500
Most shops your size: 80–150/week. Seasonal spikes run much higher.
28%
5%60%
Industry average: 25–35%. After-hours + dispatch-busy add up fast.
45 seconds
5s180s
Benchmark: under 30s. Over 60s, abandon rate climbs sharply.
$450
$100$3K
20%
5%50%
Conservative: 15–20%. Emergency-heavy shops: 30%+.
03
Reviews & estimates
Two quieter revenue leaks that compound over 12 months.
80 reviews
0800
4/month
040
Top 10% of trades shops: 12+/month.
40 estimates
5200
30%
10%70%
Benchmark: 28–35%. Higher-ticket trades often lower.
Why we ask these:
Unsold estimates are the most-ignored revenue pipeline in the trades. 70% of shops never follow up past day 3 — yet 15–20% of no-decision estimates close with the right touches over 45 days. At a $900 ticket, that's often $20K–$60K/year left on the table for mid-size shops.
04
Your initial read
Based on what you told us.
Estimated monthly revenue at risk
$0
$0 per year — from missed calls alone.
Your missed-call rate vs peers:
0
missed calls/week
Core
recommended tier
28%
peer average
Unlock your full breakdown
Get the per-service ROI, benchmark comparison across all four metrics, recommended implementation plan, and a shareable report you can send to your partner or ops manager.
05
Where should we send your report?
We'll also email a copy so you can share it with your team.
Full analysis ready for:
Your Company
$0/mo
recoverable
We'll only use this to send your report and, if you want, schedule a 15-min walkthrough. No newsletter, no drip campaigns, no third parties. Reply to any email to delete your data.
Your Report

Could recover $0/month.

How you compare
vs peers in your trade, $1M–$10M revenue
Where the money is hiding
Three separate revenue leaks. Each fixable independently.
What we'd recommend
Start with the wedge. Layer the rest once you're seeing ROI.
Ready to see this running on your phones?
15-minute walkthrough. We'll show the system live on a real client's line.
Book a 15-min call
Methodology & disclaimers

Estimates use industry-derived benchmarks for residential trades operations in the $1M–$10M range, combined with your self-reported inputs. Missed-call recovery modeled at 42% capture rate (mid-range of production voice-AI deployments). Reviews uplift modeled at 8% organic lead lift from achieving 4× current review cadence. Estimate recovery modeled at 6% absolute lift with a 45-day automated sequence. Actual results vary. This report is not a contractual commitment.